Ceramic Software: The Future of Morbi Ceramic Industry

Category : ERP
Blog posted by : Admin / 25 Aug, 2022


Ceramic software is a web and mobile-based centralized platform that automates business processes by optimizing operations and unifying all departments of an organization from procurement and subcontracting to managing stock, finances, employees and customer relationships. 


Morbi in Gujarat houses more than 900 ceramic manufacturing units and is known as the Ceramic City of India. It accounts for more than 80% manufacturing of ceramic tiles in India and supplies 18% of the global demand. Its cluster is the world’s second largest in tile production with a yearly turnover of Rs 50,000 crore and yearly export of about Rs 15,000 crore. 


So, why did the Morbi ceramic industry take a month-long break in August 2022?

  1. Low demand in the domestic market due to lesser real estate construction 
  2. Smaller units have shut down and some are close to shutting operations 
  3. The ceramic industry was impacted by high freight and container charges
  4. Increase in gas prices, which is required for thermal processes, thereby increasing energy costs
  5. Cannot sustain current selling prices due to increase in production costs


Common Challenges for the Ceramic Industry
Unable to acquire quality leads  Frequent equipment breakdown 
Raw material cost fluctuations Overstocking and understocking
Delays in supply chain networks Skewed levels of demand


How Ceramic Software can Help Mitigate Problems? 


To empower ceramic manufacturing organizations to create a sustainable and profitable business, ceramic software is the ideal solution. The ERP solution is a unified platform that helps to seamlessly coordinate all departments easily through laptops, mobile phones and tablets. All employees, suppliers, vendors, management and other stakeholders have access to one source of information which is monitored, updated and upgraded in real-time. 


How can the Morbi Ceramic Industry Benefit with Ceramic Software?


Ceramic ERP is a complete one-window business management solution that optimizes the productivity of all departments. The end-to-end streamlining of all processes described below, creates a single unified workspace for all stakeholders. 


1. Customer Relationship Management 

Create an automated system to attract prospects, capture leads from various sources, and engage customers meaningfully. This can be accomplished easily with CRM integration with digital media platforms and property portals. Record customer information on a common platform for instant access. Set up follow-up reminders and manage all post-sale activities such as cancellations and returns. Customer buying analytics help create data-driven strategies to convert more leads and retain more customers. 


2. Business Planning & Scheduling Automation 

Avoid scheduling overlaps through easy monitoring with visually enhanced dashboards. Set up the Ceramic Software ERP system to track deliverables and goals. Work order planning and job scheduling becomes easier due to the automated workflows. Higher visibility into all processes allows for easy prioritization of tasks. 


3. Ceramic Purchase and Job Work Management 

The purchase process can be set to be alerted upon low stock. Manage end-to-end procure-to-pay process. The ceramic ERP workflows can be customized to solve specific needs for different companies operating in the same sector. Based on market insights, optimal quantities of ceramic industry raw materials can be ordered in a cost-effective way. The subcontracting module allows you to set up, compare, and track contracting for different types of inventories. 


4. Stock Management 

Prevent excess and obsolete inventory. One of the most common reasons for overstocking is the inability to manage or predict demands. Ceramic Software analyzes company data to generate reports depicting buying patterns of customers and order processing quantities. Information flow among ERP modules helps adjust order entries and also create low stock alerts for the relevant departments.


5. Finance and Statutory Management 

The finance module is well-integrated with other ERP modules to ensure dissemination of updated data. It helps managers easily keep track of liabilities and assets. TDS calculations, GST compliance, reconciliation of bank statements, and many more tasks are automated, eliminating a lot of manual work. 


6. Audit and Assessment 

A Ceramic ERP system, with its real-time data processing provides a continuous audit trail. Managing documents digitally provides information on who edited it previously and how much. Every change is recorded along with its meta data. Varying levels of access can be assigned based on the user. Information is easily exchanged and stored on secured servers in addition to regular data back-ups. 


7. Production and Manufacturing 

The entire cycle from ordering raw materials to delivering finished products can be optimized in a cost-effective way to produce less waste and increase customer satisfaction by maintaining quality and ensuring timely deliveries. Track movement of materials and products for different job works. Live GPS tracking is often used to track company assets in order to optimize delivery routes. 


8. HR and Payroll 

Automate sign-in through biometrics, face ID and ERP system log-in from anywhere in the world. Record and calculate labor compensation, employee incentives, tax deductions, attendance and leaves. Create and deploy responsive employee engagement strategies to cultivate loyalty and productivity. 


9. Predictive Analytics 

Keep track of potential customer orders with Artificial Intelligence integrated predictive reports. By analyzing the company data, AI algorithms can generate business intelligence reports to predict the number of work orders to be received, expected product returns, highest selling inventory, labor attrition and much more. This undermined tool empowers many organizations to leverage the insights to create strategies that work!


10. Maintenance and Quality Control

Assess the quality at each ceramic manufacturing stage to ensure minimum returns for products sold. Set up parameters on the ERP system to keep quality in check and facilitate easy assessments. Prevent equipment breakdown by setting up service reminders.



Many ceramic manufacturing organizations implement a cloud ERP solution to:

Keep projects on-track Optimize inventory
Monitor progress  Predict demand
Prevent mishaps Reduce costs 
React faster  Generate reports 
Increase productivity  Accelerate time-to-market
Increase efficiency  Maintain assets 


A Ceramic ERP System has become an essential tool to leverage in a competitive environment for its ability to create dynamic and adaptive businesses that can instantly shift and cater to the changing demands. The business process automation software is a wise investment for ceramic manufacturing units as it optimizes processes to produce more profit with the resources available. 


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