Small Business or Large- Ceramics Software for All Types of Ceramic Industries

Category : CRM
Blog posted by : Admin / 04 Aug, 2021


A ceramic product manufactured in mass within a factory or created in a studio single- handed, a ceramics software system will not only streamline business processes but enable production of high-quality material with lesser time to reach market based on predicted demands and consumer behavior. 


The Current State of India’s Ceramics Industry

India has a big market share in the tiles and sanitaryware industry, mainly domestically. During the pandemic, the working strength of the manufacturing or processing units dropped drastically. By the time the working capacity increased, demand had seen a decline. 

The export sector however, has been performing increasingly well even though its share is small. 


How does a B2B CRM Ceramics System Help?

B2B CRM is a business- to- business customer relationship management software. B2B CRM Ceramics system will provide a business with the tools to fulfil obligations to clients in the most efficient manner possible with the resources available at hand. 

Ceramics software to manage the business of procuring, buying, producing, managing, selling or distributing will increase return on investment.


What does the Future Look Like?

Implementation of ceramic B2B CRM software will increase productivity, quality and sales aided by the introduction of new policies for the construction and infrastructure sector. It will give the industry in India the economical push it needs. 

Compounded by the ongoing drive to push locally made products, the industry is predicted to surely rise back up gradually.  


Types of Ceramics Products in India

The major production clusters in the country specialize in tiles, sanitaryware, industrial and technical products. It is responsible for a major chunk of the domestic sales. 

Other clusters produce different products while the unorganized sector too contributes to the industry. 


Application of Ceramics Across Various Industries Worldwide

The type of CRM ceramics software to be purchased will depend on the type of finished product. Raw materials will vary from one product to another, which in turn changes the processing equipment and transportation type along with other factors.  

The raw materials can be mixed to produce a vast variety of products that are needed by many industries. 

  • Semiconductors and automotive sensors use Alumina products 
  • Thermostats use Steatite
  • Automotive oxygen sensors, bearings and dental fittings use Zirconia 
  • Heat exchangers especially for gas turbines use Cordierite
  • Car parts, ceramic plates and bullet proof vests use Silicon carbide 
  • Protection tubes for Thermocouple, furnace muffles and kiln rollers use Mullite 
  • Kitchen utensils and some medical equipment make use of glass ceramics 

Industries served by such products include cookware, bakeware, real estate, construction, automotive, aerospace, healthcare, defense, telecommunication and more!


The Need for Customizable Software for Indian Businesses 

A complete suite of CRM ceramics software system begins with the registration of all stakeholders, moving on to planning, lead management, inventory, operations, maintenance, finance, distribution and data analytics reports. 

A web or mobile based ceramic B2B CRM software can mitigate adverse events and overcome obstacles faced by the Indian industry.


  1. Raw material availability and cost- The price range in the Indian industry is very vast. It depends on the cluster vs small business production, proximity to raw material and ports, management of supply chain and the type of product being manufactured. 

Raw material is easily available in India but transportation becomes an issue. Whether it is due to geographical difficulties or long distances, the possibility for things to go wrong are many. Sudden price surge of raw materials is also a concern. 

Keep track of purchase orders and goods received with the CRM ceramics software. Registered vendors on the system will make communication easier. The purchase reports and ledgers will ensure transparent pricing and adherence to the agreed price. Comparison charts can also be generated to pick the best deal among various suppliers. 


2.                Waste management- It is important to dispose of solid and liquid wastes as it ends up polluting the environment. There are two ways ceramics software can help with this- compliance and training.

First, the software can help keep track of the disposal process and secondly, it can provide online training to employees regarding waste management. Training sessions can be uploaded to the software and employees can watch the videos directly on the system. Progress and completion can be tracked online with a certificate being awarded in the end. Adherence to the disposal process can also be tracked and recorded by respective departments. 


3.                Skilled workers- The labor-intensive industry does not fall short in hiring and onboarding employees, which the ceramics software can automate. Issues crop up when companies are looking for skilled workers. 

Few manufacturing companies have started providing training on the job as an alternative. Employees are needed at all stages of production, processing, finishing, packaging and distribution. So, a vast skill set is required in the industry. 

As part of the onboarding process, along with the creation of employee ID and registration on the ceramics software, the employee can be given access to the training videos related to their job profile such as waste management or plant maintenance. Progress and completion can be recorded and monitored on the system. 

Employees can easily manage site visits or client visits by logging onto the system from anywhere and recording their attendance and location with the geo-tagging feature. 


4.                Inventory management- Made to order, made to stock, and assemble- to- order requests can be segregated by the inventory module of ceramic B2B CRM system to enable processing without wastage of time and resources. Complete facilitation of the production cycle through a single cloud-based system. 

Processing sites can be managed by scheduling and assigning tasks to respective teams, who can immediately access the system and accept their tasks. Generation of Gantt charts based on the manager’s input is an efficient way to plan for contingencies. This also helps the CRM ceramics system notify the manager of any deviations from project timelines.

One of the biggest advantages of implementing ceramics software is built-in data analytics. Generation of forecasting reports can help warehouses avoid under and over stocking. 

Incorporation of latest technologies such as OCR scanning and QR code readers, will facilitate instant filling of forms. This is mostly helpful while taking deliveries and also eliminates the risk of manual errors. 


5.                Advertising and lead tracking- Based on system generated reports on consumer behavior, cost comparison, progress updates, graphical representation of project timelines, stock and sales ledgers, a result-oriented marketing strategy can be created. 

Management of suppliers, clients, buyers and other vendors can be accomplished easily with CRM Ceramics solutions. Potential leads and their queries can also be recorded and tracked. Nurturing a complete lead cycle is one of the important functions ceramic B2B CRM was designed for. 


Collaborative Initiatives adopted by Business Entities in India to drive Growth

Tying up with organizations abroad to sell their products thereby increasing the export of goods from India. A CRM ceramics system would especially be useful to track progress, maintain consistency in production quantity and quality and provide uniform data through a common centralized system. 

Channel partner app is another user-friendly mobile app created to register, manage and communicate with collaborators, with multi language support.


CRM Ceramics for All! 

MSMEs consist of small businesses of pottery, earthenware, stoneware and porcelain. Decorative items, cookware, home décor, jewelry and many more innovative products are created through small businesses. 

While an all-inclusive ceramics software may not be feasible, small businesses can certainly benefit from condensed versions of the software. Depending on the needs of the business they can choose to opt for inventory management, lead management or the financial module and more! 

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